Managing organic social media looks simple from the outside — post a graphic, write a caption, publish. But behind every post is a mini production cycle: writing, approvals, graphics, edits, scheduling, and feedback.
Without the right project management tool, things fall through the cracks — a caption disappears into an email thread, a graphic gets lost in a Slack channel, or someone forgets to click save (we’ve all been there).
Over the years, we’ve tested Trello, Asana, Monday.com, and ClickUp while working with different clients. Here’s what we’ve learned:
Trello is hands down our go-to tool for social media management.
Simple and intuitive: The post itself goes in the description section, where anyone can comment or edit. (Yes, we’ve all forgotten to hit save once or twice!)
Visual and flexible: Upload images directly to cards, and they show up in board view. You can even pick a “card cover” so the post thumbnail is always visible.
Approvals made easy: Labels double as quick approval requests and status markers.
Multiple views: Standard board view is perfect, but calendar view is a lifesaver when mapping out monthly content.
Automation & integrations: Automations cut down repetitive tasks, and Slack integration keeps the team in sync.
Cost: Free for up to 10 users (with a 10 MB file upload limit), and even the free version lets you customize board backgrounds — a small but fun way to brand boards per client.
Verdict: Best balance of simplicity, functionality, and flexibility for organic social teams.
When clients already use Asana, we’re happy to adapt.
Multiple views: Board, list, and calendar views all work well for content.
Description & comments: Posts can go in the description section, with comments and edits tracked easily.
Visuals: Images show up on the board view, making it easy to connect copy and creative.
Labels: Great for approvals and tracking workflow stages.
Integrations & automations: Available, though sometimes less intuitive than Trello.
👉 Verdict: A close second — especially good if your team already lives in Asana.
Monday.com is a powerful tool, but for social media specifically, it often feels like overkill.
Post placement: There’s no natural spot to house the post text, so you end up updating comments or pinning things.
Image visibility: You can’t see images directly on the board view, which makes visual workflows harder.
Other features: Tons of functionality for cross-team collaboration, but more than most social teams actually need.
👉 Verdict: Great for broader project management. Less than ideal for streamlined social workflows.
Monday.com is a powerful tool, but for social media specifically, it often feels like overkill.
Post placement: There’s no natural spot to house the post text, so you end up updating comments or pinning things.
Image visibility: You can’t see images directly on the board view, which makes visual workflows harder.
Other features: Tons of functionality for cross-team collaboration, but more than most social teams actually need.
👉 Verdict: Great for broader project management. Less than ideal for streamlined social workflows.
Ideal budget: Go with Trello Premium or Asana Premium to unlock larger file uploads, more automations, and advanced features that scale with your social workflow.
Constrained budget: Trello’s free version is more than enough for most small teams, giving you visuals, approvals, and calendar views at no cost.
At the end of the day, the “best” tool is the one your team actually uses consistently. For us, and many of our clients, that tool is Trello. It’s intuitive, visual, and flexible enough to grow with the demands of organic social media.
Tool | Pros | Cons | Best For |
|---|---|---|---|
Trello | Simple, visual, intuitive; free version strong; calendar + Slack integration | 10 MB file limit on free plan; need to remember to save edits | Social media teams of all sizes |
Asana | Multiple views; strong labels; tidy comment tracking | Slightly less intuitive; premium features locked | Teams already using Asana |
Monday | Powerful features; cross-team collaboration | No natural text space; images not visible on board; feature overload | Large orgs with complex projects |
ClickUp | Dedicated post space; strong task management | Free version too limited; no image uploads | Teams already invested in ClickUp |
