The ZoecialMedia Guide to LinkedIn Visibility in AI Search
The ZoecialMedia Guide to LinkedIn Visibility in AI Search How strong thought leadership gets recognized by people, platforms, and AI LinkedIn content now has a life beyond the feed. Posts and articles can surface in AI-generated search results when people look for professional expertise, industry explanations, and answers to business questions. LinkedIn’s latest guidance confirms […]
The Value of Organic Social Media
The Value of Organic Social Media (and When It’s Smart to Put Money Behind It) Aliza Hughes | CMO At ZoecialMedia, we’re big believers in the power of organic social media. It’s the foundation of every strong digital presence and the ongoing conversation between your brand and your community. Organic social is where your brand […]
The Best Project Management Tools for Organic Social Media Teams
The Best Project Management Tools for Organic Social Media Teams Aliza Hughes | CMO Managing organic social media looks simple from the outside — post a graphic, write a caption, publish. But behind every post is a mini production cycle: writing, approvals, graphics, edits, scheduling, and feedback. Without the right project management tool, things fall […]
Is GEO the new SEO?
Is “GEO” the new “SEO”? How AI Search Is Reshaping Organic Social Media, and What You Can Do About It Aliza Hughes | CMO Every conversation, every LinkedIn post lately feels like it’s talking about this topic. So let’s break it down. What was, what is, and what will be. And how this all relates […]
B2Buzz on Organic Social Media – March & April Roundup
B2Buzz on Organic Social Media – March & April Roundup Aliza Hughes You know how when you go on vacation the world is calm and peaceful but then you get back to work and there is more work than ever? That’s how I felt when I sat down to put together this newsletter. There shouldn’t […]
B2B Organic Social Media Predictions for 2025
Our top two (and only two!) B2B organic social media predictions for 2025! And actionable tips to bring them to life Aliza Hughes That’s right, those are the two B2B organic social media predictions we’re going all in on for 2025: Videos Your employees I absolutely hate it when I hear “B2B content is boring”. […]
<strong>To TikTok or not to TikTok – a B2B Dilemma</strong>
Over one billion people are using TikTok worldwide to share short videos of themselves lip-syncing, dancing, telling jokes, and getting recommendations on all kinds of products. While this sounds like fun and games, the controversial video-sharing app owned by ByteDance has a whole element of uncertainty regarding security around it, and questionable content moderation standards. […]
DO YOU KNOW IT’S XMAS TIME AT ALL?
It’s holiday season, and you may wonder where all your followers/users are. Well wonder no more, they are NOT online and they don’t care about you or your brand or anything you have to post (unless you are a retailer and they have a complaint about a product they bought or got as a present). […]
WHO HOLDS THE KEYS TO YOUR SOCIAL MEDIA?
Imagine this… In the last 5 months I’ve…Tried to help a charity whose Facebook page was accessible only through a disgruntled ex-employee who was not returning calls or emails.Had to shut down 6, that’s right 6, Twitter accounts that used some variation of one company’s branding/name, but were inaccessible and unused for more than 3 […]
HOW TO DEAL WITH SOCIAL MEDIA TROLLS
It was Social Media Kindness Day on the 9th of November. I cannot think of a more fitting day to bring up the topic of internet trolls and offer some practical advice for how to deal with them. Unfortunately trolls exist. It’s true! I am not talking about the cute, colorful, furry, sparkly, farty type! […]
