The ZoecialMedia Guide to LinkedIn Visibility in AI Search
The ZoecialMedia Guide to LinkedIn Visibility in AI Search How strong thought leadership gets recognized by people, platforms, and AI LinkedIn content now has a life beyond the feed. Posts and articles can surface in AI-generated search results when people look for professional expertise, industry explanations, and answers to business questions. LinkedIn’s latest guidance confirms […]
B2B Social Media
Why your 2025 B2B marketing budget needs to include organic social media Aliza Hughes TL;DR You need a complete organic social media marketing strategy but your in-house marketers aren’t experts in every aspect of B2B social media and don’t have the capacity to cover all the elements needed. Organic social media is not a “nice […]
<strong>To TikTok or not to TikTok – a B2B Dilemma</strong>
Over one billion people are using TikTok worldwide to share short videos of themselves lip-syncing, dancing, telling jokes, and getting recommendations on all kinds of products. While this sounds like fun and games, the controversial video-sharing app owned by ByteDance has a whole element of uncertainty regarding security around it, and questionable content moderation standards. […]
DO YOU KNOW IT’S XMAS TIME AT ALL?
It’s holiday season, and you may wonder where all your followers/users are. Well wonder no more, they are NOT online and they don’t care about you or your brand or anything you have to post (unless you are a retailer and they have a complaint about a product they bought or got as a present). […]
WHO HOLDS THE KEYS TO YOUR SOCIAL MEDIA?
Imagine this… In the last 5 months I’ve…Tried to help a charity whose Facebook page was accessible only through a disgruntled ex-employee who was not returning calls or emails.Had to shut down 6, that’s right 6, Twitter accounts that used some variation of one company’s branding/name, but were inaccessible and unused for more than 3 […]
HOW TO DEAL WITH SOCIAL MEDIA TROLLS
It was Social Media Kindness Day on the 9th of November. I cannot think of a more fitting day to bring up the topic of internet trolls and offer some practical advice for how to deal with them. Unfortunately trolls exist. It’s true! I am not talking about the cute, colorful, furry, sparkly, farty type! […]
NOT ANOTHER FACEBOOK OR LINKEDIN PAGE!
People are often shocked when I advise them NOT to open a new Facebook page or start another LinkedIn Showcase page, stating “one is enough.” But really, one is in most cases enough! It is hard enough to grow and get visibility for one page, and unless you have endless time and money, you do […]
LINKEDIN #2020: THE GOOD, THE BAD, THE UGLY
To say this year has been hard is an understatement. It was unprecedented, uncertain and down right bloody difficult. But one positive thing that you can take with you into #2021, is the growth in digital marketing, and specifically social media channels this past year. Here is our summary of the good, the bad, and […]
SOCIAL MEDIA, PANDEMICS AND BEST PRACTICES
In many areas of the world, most businesses have closed their doors aside from pharmacies, supermarkets and other essential companies. With the lack of air and road traffic, reduction on factory productivity for lack of workers, canceled events and more, this offers the world what can be seen as probably the only positive side of […]
SOCIAL SELLING IN #2020
Right now, selling is a challenge. We aren’t travelling, we aren’t attending conferences, and we aren’t meeting face-to-face. Building trust and relationships is a challenge in a digital-only world. Let’s be honest too, no one sees something on social media or online and clicks and buys it immediately. At least, they rarely do. Experts say […]
